People are naturally drawn to dynamic imagery. That means if your digital signage display with video and an ever-changing display is placed next to a static sign – your sign will gain much more views. In fact, a recent report by Microsoft found that the average human’s attention span has shrunk to just 8 seconds. This means a static sign has just 8 seconds to make an impact, but a digital sign can change, grabbing people’s attention once again and lengthening that 8 second window long enough to stick inside their brain.Your signage needs to grab attention and quickly, or you risk losing customers before they even finish reading your tagline.

By upgrading to digital signage, not only are you making your company more clearly visible, but you’re giving your business a flexibility it never had before. With a digital signage display, you will drastically increase your direct marketing by creating a flexible display which changes with your company’s needs.Any static message can be updated with up-to-the-second information. For example: a restaurant owner can complement their current, static signage with up to the moment advertisements: “Lunch specials start at 12:00pm,” or “Join us for early Happy Hour at 2:00pm,” and so on.

Digital sign displays are as good inside your store as they are outside of it. While digital signage on the outside draws people in, well-placed digital displays placed inside will help lead and sell your customer, even if a sales associate isn’t available.By responding to what your store currently has to sell, and what your customers are looking for, your digital signage display can be an ultra-effective marketing tool.